Daily Archives: May 1, 2013

Are Social Logins Detrimental to User Engagement?

Social logins can be very helpful, and can enhance the user experience of an app if used correctly. By integrating social media, app developers can ensure increased user engagement, with the use of their app publicised on the user’s social media channels. This can be good for developers and advertisers, and it can be a…

Apple Was Right to Remove App Discovery Platform. Discuss.

Apple’s iTunes is a grocery store. AppGratis is, you could say, a brand of washing powder on the grocery store’s shelves. It’s up to Apple whether to stock this particular brand of washing powder. It’s really clear. In a grocery store, however, the washing powder doesn’t have the ability when, in a customer’s home, to…